Up to 50% off your first order & more

Hook Coffee is a coffee brand by and for ordinary people with extraordinary lives. The beans are sourced from the world’s best farms, roast with state-of-the-art roasters, and deliver freshly roasted coffees direct to our customers. Everything Hook Coffee does comes down to a simple calling — to empower coffee farmers and coffee lovers alike to #MakeCoffeeBetter.

Valid from 1 May 2019 - 30 Apr 2021

Promotion Details

  • 50% off first subscription (from $10)
    Promo code: SAFRA50
  • 10% off store-wide (excl. Breville items & coffee subscription)
    Promo code: SAFRA10

Contact Information

Terms & Conditions

50% off first subscription Promotion

  • Promotion is only valid for first time subscribers only.
  • Promotion is only valid for subscription orders.
  • You can cancel, skip or pause subscription but at least 48 hours before next bag goes out.

10% off store-wide Promotion

  • Promotion is not applicable to subsequent coffee subscriptions.
  • Promotion is not applicable to Breville products.


  • Please present valid SAFRA card in person upon ordering or purchasing of product(s) or service(s).
  • Not valid with other promotions, privileges, discount cards and promotional vouchers, whichever is applicable.
  • Merchant reserves the right to amend / append / withdraw terms and conditions without prior notice.
  • SAFRA is not an agent of the merchant. Any dispute regarding the quality or service standard must be resolved directly with the respective merchants. SAFRA will not assume any liability or responsibility for the acts of the merchants or any defects in products or services offered in the promotion.​
contact-iconPromo Dates
Promo Valid From
01 May 2019 to 30 Apr 2021